BYTEPOETS becomes part of MXP

Graz, January 31, 2025 - MarineXchange (MXP), the world's leading enterprise software provider in the cruise industry, and BYTEPOETS, the renowned Graz-based tech pioneer, today announce a far-reaching strategic partnership. BYTEPOETS will become part of the MarineXchange Group as part of a comprehensive investment agreement with effect from January 1, 2025. The expertise of both companies will thus be bundled at the Graz business location.
This strategic integration combines the development competence and UI/UX expertise of BYTEPOETS with the established global market position and visionary foresight of MarineXchange (MXP). The existing leadership teams of both companies will continue their successful work and will drive the joint growth strategy.
"This strategic expansion marks a milestone for the digital transformation in the cruise industry and beyond," emphasizes the management. The combined innovative strength will accelerate the further development of the MXP365 platform and support the dynamic growth in the market. There are plans to triple the development capacities at the Graz site in the coming years.
As an important part of the MarineXchange Group, BYTEPOETS will contribute its experience in the development of high-quality digital solutions in order to optimally serve the increasing demand for future-oriented technologies. BYTEPOETS will independently continue its portfolio as a premium provider of individual software development for existing and new products and projects. The Graz tech scene is thus further strengthening its international position.

About BYTEPOETS

BYTEPOETS is shaping the digital future with tailor-made software solutions that combine innovation and efficiency. The Graz-based digital expert develops high-quality apps, scalable enterprise solutions and user-centered web platforms. With first-class in-house UI/UX design and agile project management, BYTEPOETS transforms complex requirements into elegant digital products. From vision to launch, the company supports its customers with state-of-the-art front-end and back-end technologies. Renowned companies have been relying on the efficiency of BYTEPOETS GmbH since 2011. The company stands for technical excellence, ecologically and economically sustainable development, as well as measurable digital progress - in line with the company motto: sustainable, confident, valuable.

About MXP

MarineXchange (MXP) defines new standards in the digital transformation of the cruise industry with MXP365. The comprehensive enterprise software combines all business areas on board and ashore in one integrated platform and enables significant efficiency gains and an optimized guest experience thanks to the seamless integration of all modules. MXP365 covers key functions such as property management, hotel maintenance, spa management, point-of-sale systems and table reservations. At the same time, AI-supported real-time data processing ensures precise guest care and individual recommendations. The solution is available across a wide range of devices - from mobile devices to cabin TVs - delivering a seamlessly connected and consistent user experience. With MXP365, the majority of the world's leading cruise lines rely on MarineXchange's pioneering technology to revolutionize their operations and take guest satisfaction to a whole new level.

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